A young entreprenurial couple, Rob and Daniela, from Regina harbored a dream of creating a business that brought smiles to people's faces through the nearly universal delight inspired by delicious artisanal ice cream. With adventurous flavor combos in mind like Coconut Ash + Honeycomb or Cereal Milk and Carmalized Bananas, they had a strong vision of an intelligent yet unpretentious product and were seeking a design language to foster that feeling in their brick-and-mortar establishment.

During a stint in Vancouver for university, the sought out Ruth, founder and principal of Janks Design Group, specifically based on her firm's pedigree of design success with Vancouver-based brands like DU/ER and Ernest Ice Cream. The goal was to develop a flexible concept and design language, based on the contemporary existing branding featuring white, black, grey and gold that could be applied to a location they would purchase upon their return to the praries. The concept was intended to be scalable for multiple locations, and in fact, Dandy's and Janks Design Group are currently collaborating on a second location.

Photos Courtesy of Fyfe Photography